Measuring Public Relations ROI
The universal PR measurement standard (PRSV) developed by Crescendo allows the true value of your public relations activity to be determined. As well as measuring ROI in financial terms, Crescendo also measures the ‘interested audience’ your PR activity has reached, which is vital to understanding the business benefits your PR is delivering.
The ‘interested audience’ determines the number of consumers — B2C or B2B — brought into contact with your brand through PR-related activities in search results that are relevant to it. This is crucially important because such audiences are both far more likely to be receptive to your brand as well as at the purchasing stage of the decision-making process.
If you would like to determine the ROI of your PR activity please get in touch now using the form on the contact us page.
Marketing Effectiveness Consultancy
We offer tailored marketing consultancy services to UK and international organisations, giving feedback on key areas of marketing strategy, operations and activity. Please contact us to arrange a no-obligation exploratory meeting.
Our analytics are designed to help organisations understand how consumers respond to their experiences with brands. Crescendo Revelation helps you look far beyond sentiment analysis to see how the language used by consumers reflects the pain and gain, value and benefits they associate with brand interactions. In addition, our Twitter Demographics and Lifestyle (TDL) analysis provides the most comprehensive insights available into the demographic profile of people who tweet about your brand – allowing you to tailor not just social media, but also traditional advertising campaigns, to the habits and lifestyle of people who are actually engaged.
Marketing Effectiveness Research
We like to challenge the status quo and invite leaders to think differently about the latest trends and views in marketing. Not for the sake of it but because this is the only way to get to the reality behind the hype. We also believe in basing our assertions on hard evidence, so they are designed to illustrate our opinions using original research. If there’s something we’ve not covered, feel free to commission a report of your own. Otherwise, watch the blog for our latest news and findings…