Welcome to Crescendo

 

Crescendo helps senior marketers operate more effectively, in a world where managing marketing performance has never been more challenging. The digital world is driving change at a pace difficult to keep up with and there is a real danger of marketing becoming a hostage to technology, without making a difference to either sales or reputation.

We take a completely objective view of the art and science of effective marketing, from initial market research to strategy development and analysis of business outcomes. Working alongside marketing leaders, we encourage them to explore key areas where increased effectiveness can have a direct impact on both productivity and the bottom line.

Strategy

Design fit-for-purpose strategies that embrace digital-world skills without side-lining proven traditional marketing techniques.  Prioritise objectives and plan accordingly.

Systems

Maximise the potential of tools used to implement and evaluate, challenging perceived wisdom about what works and what doesn’t.

Statistics and Beyond

Improve understanding of the market and consumers by recognising what constitutes genuine insight and learning how to react to it.  Explore new research techniques that can answer the tough questions about modern customers and their behaviour to gain a new perspective on what success looks like.

 

Latest News


The Financial Valuation of Media Coverage is Crucial for PR

Forget AVEs (advertising value equivalent), they’re flawed and everyone in the PR industry knows it.  The debate is now moving…

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A Tribute to Barry Leggetter

As a founding fellow and ex-chairman of AMEC I’d like to offer my own tribute to Barry Leggetter, or ‘Saint…

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PRSV Provides Powerful SEO Tool for Public Relations

A major benefit of the PR Search Value (PRSV) standard metric for public relations measurement is that it doubles as…

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It’s Time to Replace AVEs with a Credible and Robust Alternative

There were two big issues in media evaluation in 1993, which was when I founded Metrica, the company that now…

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