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Forget AVEs (advertising value equivalent), they’re flawed and everyone in the PR industry knows it.  The debate is now moving…

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As a founding fellow and ex-chairman of AMEC I’d like to offer my own tribute to Barry Leggetter, or ‘Saint…

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A major benefit of the PR Search Value (PRSV) standard metric for public relations measurement is that it doubles as…

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There were two big issues in media evaluation in 1993, which was when I founded Metrica, the company that now…

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In communications disciplines, we have always categorised audiences and activities into B2B and B2C. Practitioners tended to have expertise in…

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