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When we carried out our survey of over 100 professionals’ views on the CIPR’s plan to ban AVEs we were…

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Crescendo has just completed a survey of public relations and marketing professionals in 104 companies, which reveals a deep division…

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In 2016 ‘The Independent’ newspaper shut down its presses and moved to online-only publishing, reflecting a growing trend as more…

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If life is a series of moments, the advertising industry has spent a lifetime trying to create opportune moments –…

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Analysis by Crescendo Consulting has revealed that online media coverage is far more effective than SEO (search engine optimisation) in…

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