Welcome to Crescendo

 

Crescendo helps senior marketers operate more effectively, in a world where managing marketing performance has never been more challenging. The digital world is driving change at a pace difficult to keep up with and there is a real danger of marketing becoming a hostage to technology, without making a difference to either sales or reputation.

We take a completely objective view of the art and science of effective marketing, from strategy to systems and including every step from initial market research to analysis of business outcomes. Working alongside marketing leaders, we encourage them to explore key areas where increased effectiveness can have a direct impact on both productivity and the bottom line.

Strategy

Design fit-for-purpose strategies that embrace digital-world skills without side-lining proven traditional marketing techniques.  Prioritise objectives and plan accordingly

Systems

Maximise the potential of tools used to implement and evaluate, challenging spurious claims and perceived wisdom about what works and what doesn’t

Statistics and Beyond

Improve understanding of the market and consumers by recognising what constitutes genuine insight and learning how to react to it.  At the same time, explore new research techniques that can answer the tough questions about modern customers and their behaviour to gain a new perspective on what success looks like

Structure

Create effective team structures and dynamics to deliver well-orchestrated integrated campaigns where each team plays its part to deliver better overall results, with emphasis on what works for your organisation rather than what is fashionable

Supplier Management

Drive a hard bargain through the marketing procurement process by negotiating terms and setting performance indicators that produce tangible monetary and tactical value

Latest News


Banning AVEs Won’t Work Without a Robust Alternative

When we carried out our survey of over 100 professionals’ views on the CIPR’s plan to ban AVEs we were…

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SURVEY REVEALS DEEP DIVISIONS IN THE PR INDUSTRY OVER AVEs BAN

Crescendo has just completed a survey of public relations and marketing professionals in 104 companies, which reveals a deep division…

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Beyond press clippings – a modern way to measure PR ROI

In 2016 ‘The Independent’ newspaper shut down its presses and moved to online-only publishing, reflecting a growing trend as more…

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It Only Takes a Moment

If life is a series of moments, the advertising industry has spent a lifetime trying to create opportune moments –…

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